Hey there, heart-led, ethical business coach.

But what about sales?

I know how committed you are to client success. I know that you go deep. You go deep into their business and data and numbers. You go deep on mindset, past trauma, imposter syndrome and you know about their helicopter mother-in-law and their daily struggle with ADHD.

They are BRILLIANT! And they hired YOU to up-level their business (and their life) because they saw themselves in you.

Get Started Here

Let’s talk about your incredible clients for a sec,

Are you going DEEP on the messy, but transformational stuff and SHALLOW on sales training?

As a business coach, you know this and you want your clients to succeed on a massive scale.

Is your existing sales training lacking or non-existent?

It’s because you don’t have a sales background.

It’s because you don’t have a locked and loaded system to train with.

It's because you don’t have the time to dedicate to learning the nuances of sales in different markets.

SALES are the BLOODLINE of business.

Your results, in client satisfaction proves that you know YOUR BUSINESS.

Do your client results prove you KNOW SALES?

Meet  theFounder

Candice D'Angelo is the founder of The Selling Lab – an online space where business owners come to level up their sales skills and build custom trainings – and The Agency East – a PR Agency dedicated to amplifying the voices of business owners on a mission to evolve the status quo. A corporate dropout with 12+ years of sales experience, Candice first discovered her passion for helping others amplify their visibility and grow their business in undergrad while pursuing a degree in Sociology and communications at Florida State University.

Her first big break came when she landed a job with an advertising agency prior to graduating. She was quickly promoted from an intern to a paid account manager where she wrote ad placements for big names like Visit Florida and pitched agencies such as the Department Of Transportation.

Fast forward and after building a personal multi-million dollar sales book, Candice left the corporate world to found her first venture – The Selling Lab – in 2018. Recognized as one of the fast-growing online sales coaching businesses with an audience of more than 5000 collective followers, Candice has helped hundreds of business owners level up their sales skills through this online community. In 2022, Candice decided to venture into the world of PR by founding her public relations agency, The Agency East. Candice lives in South Florida with her family of four …

...a sales expert with 12 years of sales experience across a dozen industries, both online and offline.

Welcome. It's so great to have you here.

If your GENIUS clients are getting room-temp sales, there's a SALES disconnect

Sign me up!

Who is the perfect fit for integrated sales training?

Business coaches dedicated to getting clients out of the 9-5 and into a profitable side hustle. 

Business Coaches who know the landscape of coaching and are looking to differentiate their programs through powerful sales training and big client results.

Service providers who work with coaches that don't have formal sales training. 

Get started for $1000 USD 

(payment plans available)

Get Started Here

10/10 perfect match

9/10 Great match

7/10 good match

What Happens Next?

01 — Book An Decision Call

Get completely hyped about having a full service coaching program as we prepare to onboard you.

02 — Welcome

You join the ranks as we uplevel or revamp your existing sales program and framework. Your vision will take hold and we will prepare to exceed all your expectations.

03 — Execution

You don’t do a thing and we work our tails off to make sure you end up with a high-end, integrated sales training program. Your sales curriculum will be revealed during a call together.

04 — Do Your Thing & Go Make Sales

You own the sales curriculum and can use it to your advantage in any way you see fit for yourself and your clients. 

So... what if you don't add sales training to your existing business coaching program?

Probably nothing.
And that’s exactly the problem.
Nothing = less sales for your clients.
Nothing = less clients resigning.
Nothing = less impact.
This is your next big move in business.

Lesson Topics

A Sneak Peek at Some of the

(There's a bank of 14+ lessons that you'll get to choose from but here are 4 examples.)

I don’t want you to have to struggle to master learning and teaching sales - you get the benefit of ALL my experience AND everything you already offer inside your coaching programs.

I want your clients to rave about you for years to come. I want them to develop sales skills for life.

I don’t want your clients to leave your programs with break-throughs and no sales. I don’t want them to leave defeated and bitter.
What do you want for your clients?

I want to offer you my sales 


Support your coaching program with brandable psychology-based trainings (and package it as your own).

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