The importance of SEO Written By Janette Torres our Marketing Lead | candiceconsults.com
  • Come up first on search engines like Google, Bing and others. Over 80% of consumers turn to search engines when looking for a product or service.  For people to find you, your website must be optimized and tuned in to the algorithms.  Without SEO, your website will fall into the dark abyss of the World Wide Web.

  • SEO offers passive traffic. With time, in addition to the keywords you’re optimizing, your website will be optimized for additional keywords that are related.  For example, in addition to tshirt embroideryyour site will also be optimized for terms like tshirt embroidery shopsor tshirt embroidery companies.  This gives you “bonus keywords” that you may not have thought of—and don’t have to pay extra for.

  • Get in front of people when they’re ready to buy. Unlike advertising, you aren’t trying to push information in front of people who might not be interested at the time. Put yourself in front of the people who are looking for what you offer and are ready to buy.

  • Consumer trust. When your website appears on the first page of major search engines, your potential customers are more likely to trust your brand than other brands that don’t have a strong web presence.

  • SEO Drives Offline Sales. A WebVisible/Nielsen study found that 86% of consumers use the Internet to find local businesses from which to buy offline. Yes, in the store! With SEO, your website acts as a never-resting salesperson, working day and night to deliver qualified leads to your business.

  • Numbers don’t lie. Take a look at some of these numbers related to SEO:

    • 87% of smartphone owners use a search engine at least once per day 1

    • Google changes their search engine algorithm roughly 500 times per year 2

    • SEO is 85% more likely to drive website traffic than PPC (pay-per-click) advertising.3

    • SEO leads have a 14.6% close rate compared to only 1.7% for outbound leads such as print advertisements 4

    • 75% of users never click past the first page of search results 4

    • 70-80% of users ignore paid ads and focus on the organic results 4

Sources:
1 – 
NetMarketShare, 2- Moz.com, 3- Search Engine Journal, 4- ImForza

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