To put it simply, anyone that you want to sell to needs to be nurtured through a process to become a customer or client.
You may not know it, but you probably already have one. Maybe it’s not defined, refined or even visual but if you have made a sale or converted a prospect into a client, then you have one.
But what does it look like? The truth is, you define that process but here are some very helpful ways to design yours.
Step 1- Lead
Step 2- Call scheduled
Step 3- Conduct call
Step 4- Create proposal
Step 5- Deliver proposal
Step 6- Pitch call
Step 7- Close
This is the most basic example of a sales cycle. Depending on what market you’re in will determine the number of steps and what the details of each step are.